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Electronic retailing refers to the use of the internet to sell products and services. It is also known as e-tailing or e-retailing. The sales can be between businesses (B2B) or businesses to consumers (B2C). Electronic retailing has been going on for decades and has become a significant source of revenue for big brands such as Amazon and Apple and small independent brands.
However, the primary barrier to entry for electronic retailing in selling electronics is the need for online infrastructu...
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