A long time ago, brick and mortar stores used to be the go-to place for consumers and users of electronics, household items and basic electronic appliances.
Today however, the present economic realities have changed the tides.
The Dynamics Of Commercial Activities In The 21st Century.
The rules of the game have changed: consumers are no longer the ones going to electronics wholesalers and retailers in search of their choice electronics.
Electronics stores, wholesalers and retailers are the ones taking it upon themselves to bring their brands, offices and products to the doorsteps and fingertips of customers.
Although brick and mortar stores are still in use; eCommerce and e-stores are more frequently used when people intend to purchase electronics.
This good news is that electronics wholesalers and retailers now have the opportunity to reach out to customers all around the world (not just those within their environment).
Inversely, it also means that as a seller, either as a wholesaler or a retailer, you are in a competition with other wholesalers, retailers and even manufacturers who offer retail services, to get a share of the large but limited number of buyers of electronics around the world.
Therefore, you need to understand the dynamics of correctly positioning yourself, your brand and placing the right products before the right audience in order for you to make more sales and grow your brand.
This is a good place to remind you that your staying relevant in this rapidly changing digital economy as a brand specialized in the sales and distribution of electronic products is very much dependent on how you step up your sales and marketing endeavors.
The globalization and intense competition in the digital landscape warrants that electronics brands step up their game.
This is because what consumers are shopping for, they are not only changing, how consumers shop for the things they shop for has equally evolved and is changing from time to time.
More than ever, online presence and sales for businesses are becoming prominent.
What Should You Do As An Electronics Wholesaler Or Retailer?
Having a solid digital marketing plan is no more an option, but a necessity for evolving and growing businesses today.
A customer's decision to buy what you sell is greatly influenced by the sales strategy you have in place. The more solid and strategic it is, the better!
The reason for this is not far-fetched. It helps to increase sales, improve market reach and generate more leads for the business.
Understand that as a result of variables such as what you sell, who you sell to, where your ideal buyers are located, their interests, your delivery or shipping system, etc., your marketing strategy should be unique.
Likewise Understanding the customer journey of your ideal buyer will help you immensely in creating a sales strategy that will lead to more sales of your products.
I'm sure that's why you are here. You are about to learn the best marketing strategies that will be useful in promoting your electronic products business as a wholesaler or retailer.
5 Simple Steps To Multiplying Sales As An Electronics Wholesaler Or Retailer.
Own An E-Commerce Store And Drive Traffic To It.
Are you considering moving your store online completely?
Do you want to harness the benefits that eCommerce stores provide to support your brick and mortar stores?
Then, make sure you read till the very end!
In order to stay relevant in this rapidly changing digital landscape, it is imperative for every business to be visible and accessible via the internet.
Owning a specialized eCommerce website that positions and promotes your electronics business to the world is your first solid step to achieving that.
Most manufacturers of products that people buy from the local stores have adopted eCommerce stores as part of their digital marketing strategy.
With this, these businesses are able to reach out directly to users. Sometimes, they sideline wholesalers and retailers by making 'too good to reject offers' to final consumers.
Right positioning on a platform like Trade-in Tech that is dedicated to facilitating smooth commercial interactions between buyers and sellers of electronic products provides you with the flexibility and convenience needed for such transactions.
Whether you are selling phones, devices, hardware, or software, you can improve your online presence and even profit from your eCommerce store. Sign up now
Once your store is in place, ensure that people who are willing and are able to buy your electronic products visit your website.
You can do this through Search Engine Optimization, paid Ads, social media marketing and other forms of content marketing.
2. Segment Your Target Audience.
After creating an eCommerce store, the next line of action in developing the best marketing and sales strategy for your electronics businesses as a wholesaler or a retailer is to zero in on your target audience. That is, you should niche down on a part of the vast market.
Doing this will allow you to maximize your resources and direct your marketing efforts towards people:
who need your products
who have the purchasing power, and
those who make the purchasing decisions for people who need your products.
An adequate understanding of your niched market will help you optimize your resources and marketing efforts, which will result in an effective implementation and execution of a perfect marketing plan that will lead to increased sales.
The process of niching is technically referred to as 'segmentation'.
The importance of segmenting your audience cannot be over emphasized: It will allow you to:
understand your ideal client
easily manage your marketing content and
create a personalized, relatable marketing campaign for your audience.
3. Maximize Personalized Content Marketing.
It is an established fact that customers are likely to buy what you sell when they know, like and trust your business and brand.
Just as you're doing your best to convince a potential customer that your product(s) will serve him or her best, there are other businesses trying to do the same (your competitors).
Most buyers buy from businesses they have interacted with at one point or the other, either directly or indirectly.
This is where you need Personalized content marketing.
Build long-term relationships with your clients by providing them with relevant content that will catch their interest.
This gives room for them to trust your business as a wholesaler or retailer of electronic products so that when it is time for them to make a buying decision, they have overtime developed a liking and trust for your business and electronic products.
A carefully planned content marketing strategy will help you achieve the goal of building relationships with your (potential) customers.
4. Get Real Reviews For Your Products From Customers Who Have Purchased And/Or Used Your Products.
Now that you already have an eCommerce store, get your products reviewed by users and/or third parties.
An average buyer tends to be less critical and more comfortable with a brand he or she hasn't patronized before if the 'strange' brand is recommended by someone he or she trusts.
Reviews and recommendations can come in different ways, either from individuals or from other businesses.
Encourage your customers to give you reviews, after making a purchase.
Reviews from other websites and platforms can enhance the public image and perception of your business and make it more attractive to clients.
One of the effective ways of promoting a business' credibility is when third parties (preferably previous users) attests to the trustworthiness of the brand.
For instance, most businesses use the 5-star rating scale; the more 5-star reviews a business has, the better.
With reviews from different people interacting with your electronic products:
Your products will have a positive online footprint.
Your brand will have more credibility.
You improve your online presence.
Make you more visible and transparent to your customers.
It will also improve and optimize your website.
Your search ranking will improve and your website will gain more traffic.
You will be able to engage and know more about your customers.
5. Maximize Social Media Marketing
Combining the power of social media marketing with the above strategies will increase traffic to your eCommerce store and product pages in no small way.
It is safe to say that a large percentage of customers who will buy from you as an electronics wholesaler or retailer will have social media accounts across various social media platforms, Meta, Instagram, Twitter, Pinterest, Tumblr and others, just to mention a few.
The benefits that you stand to gain with deploying social media as a marketing tool for your electronics business is not to be ignored.
With social media, you can engage in activities that will generate more leads for your business by doing any or all of the following.
You can create awareness and build anticipation for new products.
Create social media events and contests around your products.
Motivate people to engage, share, and talk about your products through the creation of posts, valuable contents, and even targeted ads.
Get social media influencers to use your products, leave a positive review on their social media handles and tag your business in the review.
Politely request customers to leave a review on their social media handles and tag your business.
Final Thoughts
Economic trends are changing really fast and consumer concerns adjust with the times.
In a time like this, your eCommerce Store is an extremely powerful tool that if rightly used will scale your business and connect you with people who are willing to pay for what you sell.
As a marketer (wholesaler or retailer), you should always be on the lookout for you to be abreast of trending products that will boost your sales when promoted.
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- April 13, 2023